Posted on Sep 20, 2019

Researchers say that the number of plastic waste will increase significantly over the next 30 years.

Such high levels of pollution are dangerous for humans and animals. For example, about 90% of seabirds have consumed plastic, misrecognizing it with food.


Even if the global world community doesn’t do its best to tackle this problem, activists decide not to rest on oars.

And here 5 the most creative initiatives, aimed at environmental care.

Comments in exchange for clean ocean beaches

American Express with Parley for the Oceans has launched a flashmob #BackOurOceans recently.

Everyone can participate and contribute to ocean cleanup. You should write a comment on the page of @americanexpress or with your opinion on protection the ocean from pollution and use the hashtag #BackOurOceans.

For each comment with the hashtag #BackOurOceans, American Express promises to remove a kilogram of plastic from ocean beaches.

Turning plastic into sportswear

Adidas also began to cooperate with the organization Parley for the Oceans. Their goal is to create sportswear from marine plastic.

In 2019, the company plans to make 11 million pairs of shoes with recycled plastic. This is twice as much as in 2018.

Each item in the Parley collection is made from at least 75% garbage. But they have the same high-quality standards as other Adidas collections. Adidas’ goal is to replace all primary polyester with recycled polyester by 2024.


This is just the first step. Adidas is also developing reusable shoe, called Futurecraft Loop. It can be broken or twisted to create a new pair. Futurecraft Loop will go on sale in 2021.

Curitiba: trash in exchange for food

More than 2.7 million people live in this Brazilian city. Several years ago pollution became a huge problem, as many people lived in slums and had no idea about recycling.

Then the mayor proposed a unique solution: garbage in exchange for food. Containers with stickers “glass”, “plastic”, “paper”, etc. were placed in the poor areas of the city and everyone, who brought a bag of garbage, received a coupon, which could be swapped for transport tickets, food, etc.

Today, 90% of residents daily recycle two-thirds of their waste, all sources of pollution have been removed from Curitiba, and the city is often named as the best place to live in Brazil.

Garbage restaurant

Rub & Stub, “zero waste” restaurant, opened in Copenhagen in 2013. All dishes are made of products that are meant to throw into the dustbin.

Workers collect all products every day, cooperating with supermarkets, canteens, and restaurants – they give the restaurant unused food.


The menu in the restaurant changes every day – depending on the ingredients collected. The restaurant is open in the evenings, and there are always many visitors, so you need to reserve a table in advance.

Education in exchange for food

A school with a plastic waste recycling center has been opened in India and oblige students and parents to make daily “plastic” contributions.

The non-traditional educational institution was founded by the Mazin Mukhtar and his wife Parmita Sarma.

Since the school cannot pay children, senior students teach younger children and thus earn toy banknotes that can be exchanged for snacks and clothes. Older students could earn “money” for managing a post-school recycling center.

All these initiatives are only a small part of all environmental-care projects. So, it gives us hope for a clean and healthy future.

As for journalist, there is the only rule in my life: “Do, what you can, and always move on”. And this postulate I try to get across to readers.